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"As a Business Blogger (b-blogger) you do not need to reinvent the wheel and you don’t even need to be an especially
gifted writer.
"

 
 
 
 
 
 

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B-Blogs: A Business Prerequisite
Author: Scott Lindsay

“How does business change when everyone is a potential
publisher? A vast new stretch of the information world opens
up.” – Stephen Baker and Heather Green

As a Business Blogger (b-blogger) you do not need to reinvent
the wheel and you don’t even need to be an especially gifted
writer. Simple software solutions are available to allow you to
blog with confidence even if you feel technologically
challenged.

Link and Click

One of the principal benefits of blogging is you can simply provide
an opening sentence or paragraph on a subject

that may be of interest to your clients. Once this is accomplished you can simply provide a direct link to the story you wish to cite. You can also include an associated photo. The client then has
the ability to see first hand the information you found so valuable in relation to your business; it’s services, goods and
future.
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The information you can provide may be tied to the movement of
stock in relations to a product you carry. New advancements in
scientific research that has a bearing on a product you carry
or new uses for an existing product.

Comprehensive Coverage

Many b-blogs have a list of outside links that may be interest
to visitors. The purpose of a blog is not to withhold
information or to provide that information on a time-released
basis. For most b-bloggers there is a realization that the
information they have to share is available elsewhere on the
worldwide web, so being as timely as possible simply makes
sense.

“There are some 9 million blogs out there, with 40,000 new ones
popping up each day.” – Stephen Baker and Heather Green

Point of Comparison

Companies that have made blogging a priority have seen as many
as five million visits to their blog. When you have web traffic
at that level you can see how a search engine will recognize
your blog site as authoritative and reputable and provide your
blog with a higher rank.

“Given the changes barreling down upon us, blogs are not a
business elective. They're a prerequisite.” – Stephen Baker and
Heather Green.

Commitment

Operating a b-blog takes discipline and an understanding that this IS a marketing tool. It is possible that a b-blog might
take some time to attract visitors and it may be tempting to simply give up on the prospect and drop this marketing element
from your overall business plan.
 


Commitment

Operating a b-blog takes discipline and an understanding that
this IS a marketing tool. It is possible that a b-blog might
take some time to attract visitors and it may be tempting to
simply give up on the prospect and drop this marketing element
from your overall business plan.



Blog Archives And Seo

Author: Chris Angus

When most people visit your site, the most articles that they
will see is anywhere from three to fifteen depending on the
length of them and whether or not you have linked them “behind
the fold.” Behind the Fold means that they are stuffed in your
archives. Of course, this begs the question – are these search
engine optimized blogs lost forever in the archives or are they
still accessible to search engines.

The good news that even though your blog posts from the past
are not displayed on the blog page but this does not mean that
they are not accessible to the search engines or your readers.
Most blog software and online providers supply some kind of
archiving system so that readers can easily search your blog
for other articles. In fact a little box that allows your
readers to search a blog is a good plug in to look for when you
are choosing a provider.

Sometimes the archives are listed in a separate list on another
page by date or subject. On other templates, there may be a list
of general categories scrolling down one side of your blog that
people can click on to read other subjects. Another possibility
is that a calendar object may be put on the page so that people
can look up the blogs in the archive by date. Another technique
is to keep all of your category headings for your blogs as
keyworded titles and to maintain a lot of them. The more
categories you have describing your blog archives the more
keywords you will have available to the search engines.

Even though these posts are not archived on your front page
they are still searchable through the search engines. The more
articles you have in your archives the more visible your site
is likely to be in the search engines.


About The Author: Christopher Angus is a SEO and Website
Marketer. He can be contacted at: Sales (at) Brilliantseo.com
http://www.illustratemyname.com
http://www.mobility-direct.co.uk http://www.seocompanyuk.com
 

 
 
 
 
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