Blogging For
Bucks? Here's How To Use Social
Network Sites To Promote
Author: Frasier Smith
The social network scene has taken off like a NASA space
shuttle. Thundering, powerful and never to be caught. In
this
article we examine how professional bloggers (those who
rely on
blogging for a living) can use social networking to
promote
their blogs.
First, in case you're new to blogging you ought to find
the
best way to monetise your blog - set-up some affiliate
links
and perhaps a few Google Adsense displays so that
visitors can
immediately start contributing to your blogs income.
Then, it's down to the nitty-gritty of actually
promoting your
blog.When it comes to promoting blogs, there are many
blog
owners who decide to let the search engine do the work
for
them. Search engines, such as Google, Yahoo, and MSN use
special techniques that reads the content on your
website. That
content is then used to rank your website with
particular
keywords. This means that you run a blog on graduating
from
high school in New York, there is a good chance that
your blog
will appear in searches done on New York high schools.
Although
many blogs are successfully ranked in search engines,
not all
are. That is why you are advised against relying solely
on
search engines, when it comes to promoting your blog.
As previously
mentioned, if you love meeting with or talking to people online, there
is a good chance that you belong to a social networking website or
community. The individuals that
you talk to and that are in your community are likely the individuals
that you wish to target. Since most social |
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networking websites work to connect Internet users who
have the
same goals and common interests, there is a good chance
that
your online friends will enjoy reading your blog. But,
before
they can read your blog, you have to let them know that
it
exists.
When it comes to promoting your blog on social
networking
websites, you have a number of different options. Your
first
option is to include a link to your blog in your
community
profile or profile page. This will allow other community
members to checkout your blog, only if they wish to do
so. The
other way is to inform your online friends of your blog
through
private messages. Once you join a social networking
website and
create or join a network of friends, you should easily
be able
to communicate with those friends. Sending each of your
friends
a private message with information and a link to your
blog tends
to be more effective than just placing a link in your
profile or
on your profile page.
Although there is a
good chance that you are already a member of a popular social networking
website, you may not be. If you
are not already a member, but would like to become one, you will need to
find a social networking website to join. This can easily be done with a
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Internet search. In your search, you will likely
find a number
of popular network sites, such as MySpace, Facebook,
FriendFinder, Yahoo! 360, and Orkut. Before becoming
a community member at one of these networking sites,
you may want to first examine the website to ensure that
it is
everything that you want it to be.
As you can easily see, there are a number of different
ways
that you can go about promoting your blog on online
social
networking websites. You never known, but, in addition
to
promoting your blog, you may also make new friends along
the
way.
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B-Blogs: A
Business Pre-requisite
Author: Scott Lindsay“How does business change when
everyone is a potential
publisher? A vast new stretch of the information world
opens
up.” – Stephen Baker and Heather Green
As a Business Blogger (b-blogger) you do not need to
reinvent
the wheel and you don’t even need to be an especially
gifted
writer. Simple software solutions are available to allow
you to
blog with confidence even if you feel technologically
challenged.
Link and Click
One of the principal benefits of blogging is you can
simply
provide an opening sentence or paragraph on a subject
that may
be of interest to your clients. Once this is
accomplished you
can simply provide a direct link to the story you wish
to cite.
You can also include an associated photo. The client
then has
the ability to see first hand the information you found
so
valuable in relation to your business; it’s services,
goods and
future.
The information you can provide may be tied to the
movement of
stock in relations to a product you carry. New
advancements in
scientific research that has a bearing on a product you
carry
or new uses for an existing product.
Comprehensive Coverage
Many b-blogs have a list of outside links that may be
interest
to visitors. The purpose of a blog is not to withhold
information or to provide that information on a
time-released
basis. For most b-bloggers there is a realization that
the
information they have to share is available elsewhere on
the
worldwide web, so being as timely as possible simply
makes
sense.
“There are some 9 million blogs out there, with 40,000
new ones
popping up each day.” – Stephen Baker and Heather Green
Point of Comparison
Companies that have made blogging a priority have seen
as many
as five million visits to their blog. When you have web
traffic
at that level you can see how a search engine will
recognize
your blog site as authoritative and reputable and
provide your
blog with a higher rank.
“Given the changes barreling down upon us, blogs are not
a
business elective. They're a prerequisite.” – Stephen
Baker and
Heather Green
Commitment
Operating a b-blog takes discipline and an understanding
that
this IS a marketing tool. It is possible that a b-blog
might
take some time to attract visitors and it may be
tempting to
simply give up on the prospect and drop this marketing
element
from your overall business plan. |