Blogging -
Using Blogs To Make Money
Author: Aurelius Tjin
There are a number of different ways in which you can
use blogs
to make money. Some blog owners constantly put up
content-intensive, frequently-updated material; whereas
others
simply add a new post every once in a while. Both models
can
work reasonably well at generating revenue.
Let's look at the first model and what is required: in
order to
make money with a high quality blog, you will want to
generate
most of your traffic through word of mouth
recommendation,
rather than through search engine optimization, which
will not
give you any benefits for producing superior material.
This
means that you will want to promote your blog through
different
avenues.
I personally suggest that you consider two different
avenues:
1) using social bookmarking sites to gain steam; and 2)
promoting on forums.
Doing well with the
first option entails creating something that is legitimately
interesting; and then facilitating its
circulation by submitting that page to social bookmarking sites, such as
http://del.icio.us and http://www.digg.com.
Additionally, on your blog, post a link that brings users to a social |
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bookmarking site on which they can vote for your video
or
whatever it is you created.The more who vote on your blog, the better that
blog post will
rank on the social bookmarking system, increasing the
amount
of people who read your blog.
Now, if you prefer to take a different approach – to
create
multiple profitable, but low-maintenance blogs – you can
simply
create a blog and purchase information for it. For
instance, you
could setup a blog about dieting; and then purchase a
set of 15
articles from a ghostwriter. Every 3-4 days, you could
post a
new article about dieting. Once you have a blog running,
you
can then move to the next one while you wait for the
first to
begin getting search again traffic.
With this method, you will want to get natural search
engine
traffic, rather than referred traffic, as the content
you post
will be high-quality, but not anything that will elicit
some
type of viral effect from social bookmarking sites.
Furthermore, when generating traffic, you will want to
find
ways to recycle it to ensure that your traffic
constantly grows
in the future.
| Of course, even if
you are a marketing genius, or you have a really great idea for a blog,
success will not happen overnight. It takes time to build the kind of
readership that blogging for profit requires, and it will likely take
several months before you begin to turn a profit. Try to stay |
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Last, you will want to figure out how to monetize your
blog or
blogs. You can do this with advertising, by selling
products,
or by setting up some type of subscription. I personally
suggest that you leave your blog unmonetized until you
begin to
build a regular base of visitors; however, if you are
planning
to go the multiple blog route, you may simply want to
throw up
Adsense ads immediately.
About The Author: Aurelius Tjin is The Publisher of The
'Unstoppable Internet Marketing' Newsletter. Discover
His
Secret Strategies To Skyrocket Your Internet Marketing
Business. To Find Out More Go To
http://www.UnstoppableInternetMarketing.com
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| B-Blogs: A
Business Prerequisite
Author: Scott Lindsay
“How does business change when
everyone is a potential
publisher? A vast new stretch of the information world
opens
up.” – Stephen Baker and Heather Green
As a Business Blogger (b-blogger) you do not need to
reinvent
the wheel and you don’t even need to be an especially
gifted
writer. Simple software solutions are available to allow
you to
blog with confidence even if you feel technologically
challenged.
Link and Click
One of the principal benefits of blogging is you can
simply
provide an opening sentence or paragraph on a subject
that may
be of interest to your clients. Once this is
accomplished you
can simply provide a direct link to the story you wish
to cite.
You can also include an associated photo. The client
then has
the ability to see first hand the information you found
so
valuable in relation to your business; it’s services,
goods and
future.
The information you can provide may be tied to the
movement of
stock in relations to a product you carry. New
advancements in
scientific research that has a bearing on a product you
carry
or new uses for an existing product.
Comprehensive Coverage
Many b-blogs have a list of outside links that may be
interest
to visitors. The purpose of a blog is not to withhold
information or to provide that information on a
time-released
basis. For most b-bloggers there is a realization that
the
information they have to share is available elsewhere on
the
worldwide web, so being as timely as possible simply
makes
sense.
“There are some 9 million blogs out there, with 40,000
new ones
popping up each day.” – Stephen Baker and Heather Green
Point of Comparison
Companies that have made blogging a priority have seen
as many
as five million visits to their blog. When you have web
traffic
at that level you can see how a search engine will
recognize
your blog site as authoritative and reputable and
provide your
blog with a higher rank.
“Given the changes barreling down upon us, blogs are not
a
business elective. They're a prerequisite.” – Stephen
Baker and
Heather Green
Commitment
Operating a b-blog takes discipline and an understanding
that
this IS a marketing tool. It is possible that a b-blog
might
take some time to attract visitors and it may be
tempting to
simply give up on the prospect and drop this marketing
element
from your overall business plan. |
