When one reviews eBay stores, like I do, you get one overall
impression - most eBay stores look the same. Most people seem
to simply stick with the defaults when they set up their eBay
store and leave it like that until the cows come home.

Now, there's not much wrong with the default eBay store
settings. It's clean and functional. However, consider what it
tells the eBay buyer, who has the ability to browse many stores
that sell the same or similar items as your store.

Amongst the masses of stores, an eBay store with the default
storefront settings firstly tells the eBay buyer that the store
owner did not want to put in any extra effort into his/her
store. That's Strike One in the perception of the eBay shopper.


Secondly, a default storefront does not provide the eBay surfer
with a mental or emotional "hook" to remember your store or make
it stand out from amongst the rest. The eBayer might decide, "I
want to browse a few more stores to check their items and
prices." By the time they are two or three stores away from
your vanilla eBay store, they have completely forgotten about
it.

Here are some tips you can consider to make your eBay
storefront look different from the rest.

1) Design a pleasing and striking logo and place that on all
your store pages. With the logo, you are branding your store
with something unique.

2) Pick a color scheme that compliments the items or products
you sell and also ensure that the color scheme compliments the
logo you designed.

3) Pick matching colors for the different page elements, and
make sure that the text is easily readable on the background,
because clashing colors have the effect of putting people off.

4) Purchase a commercial eBay storefront template and install
it on your eBay store pages, which will immediately make it
different from all the stores that picked the default eBay
store layout.

5) Go all the way and have a custom store layout designed for
you by professional web designers, which will ensure that your
eBay store looks exactly the way you desire and is completely
unique.

Making a success with your eBay store depends on many different
factors and the look and feel of your storefront is in the top
half of the list of factors.

Demonstrate to the eBay buyer that you are taking your business
very seriously and that you are prepared to put extra effort
into your eBay store. That will make more people linger a
little longer on your store pages or have them return to it
from browsing other stores, giving your items more time to
catch their eye and cause them to click on that Buy It Now
link.


About The Author: Jason Griffith writes eBay Store reviews for
http://BestAuctionStores.com
(http://www.bestauctionstores.com), a site dedicated to
providing eBay Buyers with the ability to review and rate eBay
stores.

 

Few things are more frustrating than visiting an eBay store and
be presented only with a mile long list of items that one has to
scroll through. It is very difficult to find items in a long
list if you are looking for a particular type or genre of item.


What many eBay store owners do not seem to realize is that eBay
buyers are not desperate to find and buy their particular items.
There are so many auctions going on at any particular point in
time, that the browser Back button is probably the most used
function when browsing or searching for items.

The default sort order for the listing display in an eBay store
is listing end time, with those auctions ending soonest
displayed at the top. There are other listing sort orders
available as well, but unfortunately none of those are
necessarily very well suited for a store inventory display.

The primary means at your disposal to make it easier for an
eBay buyer to find what he or she is looking for are the
categories.

Think of the categories as virtual aisles in your store. You
need to use those virtual aisles in your store to guide the
buyer through the merchandise on offer.

The easier you make it for the buyer to find the desired item,
the better the chances that the person will buy your item and
not someone else's.

You know your merchandise best and know how you can slice and
dice the types of merchandise into meaningful categories.
However, do not limit a particular item to only one category.
With an eBay store, you can list an item in two different store
categories free of charge. Make full use of it.

An eBay buyer might miss an item while browsing one category
but notice it in the second category. This is synonymous to
putting cans of the same cream in both the dairy section and in
the baking section of a groceries store.

You cannot predict all the uses that a buyer will have in mind
for your merchandise, but you can at least cover off the most
obvious ones. When a buyer visits your eBay store and sees the
categories, they will first think of what they want to use the
item for and see if there is a matching category.

You can have up to 300 different categories in your eBay store.
Make full use of it to help your buyer easily find the item (or
even similar item) they want to buy.

Generally, a person visits your store wanting to buy something,
i.e., with money in hand. It is a great loss when they leave
your store because they couldn't find your item that is hidden
amongst tens or hundreds of other items.


About The Author: Jason Griffith writes eBay Store reviews for
http://BestAuctionStores.com
(http://www.bestauctionstores.com), a site dedicated to
providing eBay Buyers with the ability to review and rate eBay
stores.